Positioning the Underdog: T-Mobile as a Concept Company

Originally posted on L I F T : The SeriesC Blog:
With the recent success of T-Mobile, it’s hard to believe it wasn’t that long ago that T-Mobile was left for dead – a deteriorating asset waiting for someone like AT&T, Dish or Softbank/Sprint to pick up. It was losing customers thanks to no iPhone at the time, and its network infrastructure was late to the… Continue reading Positioning the Underdog: T-Mobile as a Concept Company